Summary :

*Well rounded Business savvy Design and Marketing entrepreneur with an MBA and Bachelors in Marketing and Advertising. Known for strong leadership abilities, and project management in high paced environments.

*Analytical skills are superb by having a prior financial and accounting background.

*My goal is to continually upgrade my design, business and marketing skills for use in advancing the strategic goals of my freelance creative company.

Experience

Owner & Graphic/Web Designer

Quasico Creative

Sole Proprietorship; 1-10 employees; Graphic Design industry

2001 - Present

• Freelance designer for entertainment organizations, non-profits, entertainers, athletes, and WAHMs
• Print design taken from concept to pre-flight.
• Web design taken from concept to launch.

Media Auditor

Warner Bros.

Public Company; 10,001+ employees; TWX; Entertainment industry

January 2007 - December 2009

*Perform in depth analysis of spend across all media according to budget.
*Negotiate media makegoods and credits for all networks and mediums.
*Initiate new reporting protocols and update standard procedures to bridge the gap between Theatrical and Home Video business units.

Marketing Manager [consultant]

Sports2Corp, Partner, Leigh Steinberg Sports & Entertainment

2003 - 2006

*Liaison between professional athletes (NFL, NBA, MLB, XSports) and their press agents.
*Spearheaded market research initiatives for large national events and foundation campaigns.
*Strategically planned, and executed the creation of new foundations for athletes based on qualitative and quantitative research of athlete’s home field as well as birth place.
*Responsible for designing sponsorship packages, event planning and creating event recaps, and assisting in securing sponsorships with corporations specifically for events and foundation campaigns.
*Responsible for creating and marketing athlete identity campaigns, promotional events, media budgets, and foundation campaigns.
*Designed the SOP (standard operating procedures) manual for new events, client management and daily business operations.
*Design and maintain web sites that include dynamic content, e-promotion development, fan club buzz generation, and management of retail operations.

Sponsorship Accounts Assistant

Los Angeles Galaxy, Major League Soccer, LLC.

2003 - 2003

*Assisted in the corporate sponsorship department in the areas of account maintenance, special event planning and promotional campaigns.
*Handled Galaxy athletes during player appearances and promotions involving the athletes.
*Coordinated game day promotions by acting as the liaison between the fans, the control booth and the camera crews as well as editing game day scripts.
*Created sponsorship recap books with impression calculations, photos of the events and goals that were achieved.
*Assisted with trafficking radio and television spots in the media department for corporate sponsors.
*Trained other Interns about game duties.